Up until recently, you could only baconate in the afternoon and evening hours. *insert tiny violin solo here*
But thanks to the Breakfast Baconator, you can ALWAYS BE BACONATING.
So we created a campaign all around this 5am tagline idea I had one night. First we let people know with TV.
Then we gave the people what they never knew they needed - Guided Baconations.
Basically guided morning meditations with a dash more awesome.
We then did what Wendy’s does best (besides roasting of course) - ridiculous Photoshop jobs. We asked people to send us their holiday cards on Twitter so we could baconate the f out of them.
We asked people about their Baconating ways on Twitter Polls.
We livestreamed Tony Hawk in the a.m. on Twitch, with an Always Be Baconating track.
And we livestreamed an up-and-coming pop punk band with a Wake & Baconate concert in the morning.
Credits: Ann Putney, Senior Art Director
McKay Hathaway, GCD
Noel Cottrell, CCO
Sarah Weigl, CD
Kristi Flango, CD
and so many more amazing people on the VMLY&R team.