Michaels came to us with the need to showcase their every day items. And on the .. recent deaths of Joann and Party City.. we seized the opportunity. Creating a brand campaign that finally went out of store, and just celebrating the JOY of creating. Especially in the world that’s running pretty low on joy at the moment.

And our holiday spot we shot in the middle of August in the Dallas heat. The talent wore sweaters outdoors while we put ice-packs on our necks… Felt a little wrong. But turned out beautifully.