Odwalla fruit smoothies needed a complete rebranding. They hadn't been selling enough product since competitors like Naked and Bolthouse Farms took over the premium juice category. Plus, they hadn't made a single ad in approximately 30 years.
So they came to us. They wanted a new campaign highlighting their intrinsics. So how did we make something both intrinsically focused and also fun? By creating a series of tongue twisters describing the feeling an Odwalla gives you. To sum it up, It's A Mouthful.
CDs: Mitch Bennett, Wes Whitener, Noel Cottrell
Art Director: Seth McWhorter
Copywriter: Meredith Young