Wendy's Always Be Baconating

Up until recently, you could only baconate in the afternoon and evening hours. *insert tiny violin solo here*

But thanks to the Breakfast Baconator, you can ALWAYS BE BACONATING.

So we created a campaign all around this 5am tagline idea I had one night. First we let people know with TV.

Then we gave the people what they never knew they needed - Guided Baconations.

Basically guided morning meditations with a dash more awesome.

We then did what Wendy’s does best (besides roasting of course) - ridiculous Photoshop jobs. We asked people to send us their holiday cards on Twitter so we could baconate the f out of them.

We asked people about their Baconating ways on Twitter Polls.

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We livestreamed Tony Hawk in the a.m. on Twitch, with an Always Be Baconating track.

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And we livestreamed an up-and-coming pop punk band with a Wake & Baconate concert in the morning.

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Credits: Ann Putney, Senior Art Director

McKay Hathaway, GCD

Noel Cottrell, CCO

Sarah Weigl, CD

Kristi Flango, CD
and so many more amazing people on the VMLY&R team.